Mayflower Marina
Ambition:
To build the Mayflower Marina brand and digital community.
Harissa was thrilled to be invited to provide PR, marketing, and social media support for Mayflower Marina, based in Plymouth, UK. We were tasked with building brand recognition, managing external communications, and providing engaging content for B2C and B2B and online communities through combined strategic communications activity.
Action:
From everyday social media engagement to world-exclusive events, we delivered.
From promoting the world record sailing achievements of Szymon Kuczynski and Asia Pajkowska to supporting Greta Thunberg’s voyage from Mayflower Marina to New York for the World Climate Trust, Harissa PR has been able to secure top-tier press and publicity for Plymouth’s Mayflower Marina.
Our mission was to enhance Mayflower Marina’s brand and market it by working closely with our client to devise and execute a strong media communications strategy. We aimed to build an increased public profile for Mayflower Marina by regularly identifying strong press stories and opportunities for collaboration. We have subsequently publicised industry awards, sailing rallies, and community and charity events and built a flourishing online audience across several social media platforms.
We provided extensive PR and hands-on social media support around critical events at the Marina. This included generating and managing press coverage and coordinating the attendance of national and international journalists, photographers, and TV and radio coverage of live events.
Result:
Rocketing stats and a thriving Mayflower Marina community.
We aimed to get the Marina the right kind of attention, and the coverage achieved by our press campaigns has been a significant success. We have successfully placed PR in The Times, The Guardian, Yachting Monthly, Yachting World, Voiles et Voilers, APN news, over 20 online publications, Plymouth Herald, Western Morning News, BBC Spotlight, Radio Devon, Polish National Radio, Polish TV stations TVN and TVP Polonia, to name just a few! Similarly, press generated from other Mayflower Marina events and achievements has been impactful and consistent.
Harissa PR’s social media strategy has seen an increase of over 5k followers across the Mayflower Marina platforms from 6k to 12k followers, with peak engagements of 150,000, including achieving top UK Twitter trending status for Szymon Kuczynski’s world record achievement. The average monthly reach across platforms is a buoyant 11.5k.
In addition, regional and national B2B connections have grown with community engagement. Harissa PR has forged relationships with many local businesses on behalf of Mayflower Marina, including charities that now host events from Mayflower Marina, rolling out further PR opportunities.