The Polish National Foundation approached Harissa PR to provide PR & event management support for the inaugural promotional trip of the state funded ‘I LOVE POLAND’ yacht to Plymouth. The yacht is an educational & sporting project which supports young Polish sailors launching an international competitive sailing career & aims to promote Polish sailing worldwide.
Harissa provided PR, social media & marketing support. We led the organisation & management of multiple promotional events & engaged third party providers such as designers, speakers & photographers. We also liaised with local dignitaries, international press & Polish embassy representatives to support publicity for the PR visit.
Harissa generated & managed press for the National Polish Foundation achieving PR in local & national printed press. We secured coverage with BBC Radio Devon & BBC Spotlight. The visit was featured by sailing & yachting press & bloggers. Polish TV Radio & TV stations also attended the live events. Social media for the visit achieved a reach of over 50k across our platforms.