Case Study – OllyLolly

Our brief for OllyLolly was to actively raise the profile of this eco-friendly ice lolly company, who specialise in handmade, fresh fruit ice popsicles. OllyLolly is a relatively new wholesale business and was ripe for a sprinkling of PR magic and energetic injection of marketing planning.  Our aim was to build an awareness of the brand with both consumers and B2B, using strong messaging about the offer from the client.

We used a blend of traditional media relations and social media engagement to boost OllyLolly’s brand, targeting both local and national press, food and vegan publications, bloggers, lifestyle magazines, as well as maximising social media streams. We led our press campaign with a number of releases about the clients plastic free ethos, being selected by Mitch Tonks to form part of his Rockfish Restaurant menu and the invite to sell to A-listers backstage at Glastonbury ’17. We also promoted OllyLolly featuring in the Devon Cook Book and debuting their lollies for sale across a number of London theatres, including The Old Vic, where they were handpicked by the Artistic Director, Matthew Warchus after he tasted them on holiday in Cornwall!

The response to our OllyLolly promotion was extremely positive for the client and achieved strong engagement with new stockists, consumers and media alike. Harissa PR successfully placed several features in local publications including the Herald and Western Morning News. Coverage for OllyLolly and their founder was also secured in Manor Magazine, Devon Life, Coast Magazine, Crumbs Magazine, Vegan News, Plymouth Magazine and Muddy Stilettos Devon to name but a few.  Olly Lolly has been shortlisted as a finalist for Best Small Business of the Year in the 2019 Venus Business Awards. As a direct result of the PR campaign an impressive number of of enquiries led to increased business and sharp increase in local and national awareness of the brand.

We’ve re-discovered retro summers with Ollylolly

       

         

Hello from Harissa PR!

 

 

Harissa PR is a versatile and creative company which takes time to connect with you and champion your business through appropriate communications and media.

Our aim is to build a close relationship with clients whose story, product or event excites us and to work together to make a positive impact.
Harissa PR adapts to the needs of each client by understanding you and your business better.

We unlock your company’s potential by utilising a range of media to effectively communicate to your target audience.

Feel free to contact us.

Jane Pierce

jane@harissapr.com

+44 (0)77 8844 1357

http://www.harissapr.com/