Case Study – Mayflower Marina

Harissa PR was thrilled to be invited to provide PR, marketing and social media support for Mayflower Marina. We were tasked with building recognition of the brand and providing engaging content for customers, community and B2B, through combined communications activity, including PR, marketing, video, print and social media channels.

We were asked to aid with the specific Marina PR and event management for Polish Sailor, Szymon Kuczynski. Szymon achieved a new sailing world record when he circumnavigated the globe and started and completed his voyage at Mayflower Marina. We provided extensive PR and social media support around the event at the Marina. We generated and managed press coverage, which included the attendance of local, national and international journalists, photographers, plus international TV and radio coverage of the live event.

The coverage achieved by our press campaign was a huge success with Szymon achieving top UK Twitter trending status on the day and a reach of over 150k across other social media platforms. Articles featured in The Times, Yachting Monthly, Yachting World, Voiles et Voilers, APN news, over 20 online publications, Plymouth Herald, Western Morning News, Polish National Radio, Polish TV stations TVN and TVP Polonia to name just a few!