PUBLIC RELATIONS
Thought Leadership and Authority
SquareLocator and Dig Architects. Putting expertise in front of the audiences that matter.
#2 in RIBA Journal’s Most Read Specification Articles of the Year
A series of TechRadar articles featuring SquareLocator and its founder
Coverage in TechRadar, Yahoo Tech, Cornwall Life and the RIBA Journal
AMBITION AND ACTION
Building visibility through expertise, not just publicity.
Great PR isn’t always about making headlines. Sometimes the most valuable opportunities come from getting the right people talking about the right subjects, in the right places.
At Harissa PR, we help clients bring their knowledge into the spotlight, identifying opportunities to share their perspectives, contribute to industry conversations and build their profiles as credible voices within their sectors.
We work with clients to identify opportunities, develop interesting angles and turn their knowledge into commentary, features and content that journalists and editors want to publish. That might mean an expert comment, a contributed feature, an opinion piece or helping a client become a recognised voice on a particular subject.
CLIENT
Dig Architects
Cornwall-based sustainable architecture practice Dig Architects wanted to raise its profile beyond Devon and Cornwall and reach a wider architectural and professional audience.
Harissa PR secured coverage across news, magazines and specialist online publications, including Cornwall Life and the RIBA Journal. One feature on intelligent sustainable specification for high-performance buildings on a modern budget was later listed at number two in RIBA Journal’s Most Read Specification Articles of the Year.
The coverage also led to talks and presentations with national architectural organisations and educational settings.
CLIENT
SquareLocator
Founder Miles Noble wanted to build awareness of SquareLocator, a curated platform for discovering Squarespace products, tools, templates and services, and to establish himself as a knowledgeable voice in technology and web development.
We built the campaign around the bigger conversations: the changing digital landscape, AI and the continuing value of human expertise and curation. That secured coverage in TechRadar, Yahoo Tech and more, with TechRadar going on to run a series of articles positioning Miles as an expert commentator.
From visibility to authority.
For both clients, the value extended well beyond the articles themselves: new audiences, a seat in wider industry conversations and valuable backlinks boosting their online visibility. Expertise creates conversation. Conversation creates visibility. And visibility creates opportunities.
Services: PR strategy, thought leadership, media relations, expert commentary, feature development, sector media outreach, content development, digital PR and backlink generation.