SOCIAL MEDIA
Trauma Informed Schools
A smarter social media strategy for a stronger online community.
AMBITION
A smarter social media strategy for a stronger online community.
Building a stronger social media presence through insight, strategy and creativity.
Trauma-Informed Schools UK (TIS UK) approached Harissa to help strengthen its social media activity, better understand its online community and explore new opportunities to engage audiences through more varied and effective content.
The organisation wanted a clearer picture of what was working, where improvements could be made and how social media could better support its wider communications and business objectives.
Harissa was commissioned to undertake a comprehensive social media audit and develop a practical, tailored strategy, providing clear recommendations to improve content quality, audience engagement and overall effectiveness.
Alongside the strategic work, we provided one-to-one consultancy and practical workshops, helping the team build confidence in content creation, explore new digital tools and develop the skills to take their social media activity forward.
ACTION
From audit and insight to strategy and practical know-how.
We began by getting to know TIS UK's business objectives, audiences and existing social media activity through face-to-face consultations with the team. From there, we undertook a comprehensive social media audit, reviewing platform performance, content, audience engagement and competitor activity. We analysed existing data, identified opportunities for improvement and explored how different channels could better support the organisation's goals.
Our work covered several key areas:
Social media audit and analysis: Reviewing existing channels, content performance, audience insights and competitor activity to establish clear benchmarks.
Strategy and recommendations: Developing a tailored social media strategy with practical recommendations for content, engagement, brand visibility and community growth.
Content and advertising: Exploring new content formats, creative approaches and social media advertising opportunities.
Analytics and reporting: Reviewing performance metrics, recommending appropriate tracking tools and providing guidance on measuring results.
Training and practical support: Delivering one-to-one sessions covering content creation, social media platforms, apps and digital tools to help the team develop its skills and confidence.
We brought everything together in a detailed audit and strategy report, followed by an in-person workshop to explore the findings, refine recommendations and agree practical next steps.
The result was a clear, actionable roadmap, giving TIS UK both the strategic direction and hands-on knowledge to develop its social media presence with greater confidence.
RESULT
Better content Stronger communities
New opportunities.
Harissa's social media audit and strategy helped TIS UK identify which content resonated with its audiences, improve its digital marketing approach, and create clearer opportunities to convert social media engagement into business.
Following the implementation of our recommendations, TIS UK reported significant improvements in its social media performance, including an average of 1,200 new LinkedIn followers per month during the first six months of the year.
More importantly, TIS UK reported increased community engagement, new business enquiries, and improved conversion rates for its webinars and training courses, demonstrating the commercial value of a more targeted and strategic approach to social media.
The team also introduced more effective use of analytics, using audience insights to inform content planning, monitor performance and refine its marketing activity.
TIS UK credited Harissa’s audit and strategy with giving them “the boost to step up” their social media activity “and put ideas and plans into action”.
The result was a more effective digital marketing approach, with stronger content, measurable follower growth and a clearer connection between social media activity, customer enquiries and course bookings.