Polish National Foundation
Ambition:
PR launch to raise the profile of Polish sailing to a world stage.
The Polish National Foundation approached Harissa PR to provide PR and event management support for the inaugural promotional trip of the state-funded ‘I Love Poland’ yacht from Gdynia to Plymouth.
The ‘I Love Poland’ yacht is part of an educational and sporting initiative which supports young Polish sailors launching an international competitive sailing career and aims to promote Polish sailing and Poland worldwide.
Action:
All hands on deck: event management, PR, social media and marketing support.
Harissa devised a communications strategy for the Polish National Foundation, encompassing PR, social media, and event and marketing support. We led the organisation and management of multiple promotional events and engaged third-party providers such as designers, promotional assets, event locations, speakers, photographers, and catering.
We also liaised with local dignitaries, military guests, educational groups, international press and Polish embassy representatives to support publicity for the PR visit.
Result:
Making PR waves across multiple media platforms.
Harissa generated press and event-managed several events for the National Polish Foundation, achieving PR in the local, national, and international printed media. We secured coverage with BBC Radio Devon & BBC Spotlight, and several Polish TV Radio and TV stations also attended the live events. The Yachts visit was featured by both sailing and yachting press and bloggers.
The social media for a visit reached over 50k across our platforms. They significantly raised the profile of this new initiative for Poland at home and abroad ahead of its Transatlantic ambitions.