Great PR isn’t always about making headlines. Sometimes the most valuable opportunities come from getting the right people talking about the right subjects, in the right places. Here’s how we helped two very different clients, SquareLocator and Dig Architects, turn their expertise into coverage, credibility and new opportunities.
Building visibility through expertise
At Harissa PR, we help clients bring their knowledge into the spotlight, identifying opportunities to share their perspectives, contribute to industry conversations and build their profiles as credible voices within their sectors. That might mean an expert comment, a contributed feature, an opinion piece or helping a client become a recognised voice on a particular subject.
Dig Architects
Cornwall-based sustainable architecture practice Dig Architects wanted to raise its profile beyond Devon and Cornwall and reach a wider architectural and professional audience. We secured coverage across news, magazines and specialist online publications, including Cornwall Life and the RIBA Journal. One feature on intelligent sustainable specification was later listed at number two in RIBA Journal’s Most Read Specification Articles of the Year, and the coverage led to talks and presentations with national architectural organisations and educational settings.
SquareLocator
Founder Miles Noble wanted to build awareness of SquareLocator, a curated platform for discovering Squarespace products, tools, templates and services, and to establish himself as a knowledgeable voice in technology and web development. We built the campaign around the bigger conversations: the changing digital landscape, AI and the continuing value of human expertise and curation. That secured coverage in TechRadar, Yahoo Tech and more, with TechRadar going on to run a series of articles positioning Miles as an expert commentator.
From visibility to authority
For both clients, the value extended well beyond the articles themselves: new audiences, a seat in wider industry conversations and valuable backlinks boosting their online visibility. Expertise creates conversation. Conversation creates visibility. And visibility creates opportunities.